Perception of Sales and Lead Generation
If you’ve seen films like Glengarry Glen Ross, you are somewhat familiar with the perceptions of sales, leads, lead generation, and interpersonal effectiveness, or a lack thereof, in a sales setting. Believe it or not, these comedic truths spill into an obliviousness to the tools right in front of you.
The Excalibur that awaits you requires a foundation: A proper website. A website full of SEO content, SERP feature triggers, and backlinks, all on a compliant and aesthetically pleasing layout. All of the pages need to convey your brand and ability to solve your customers’ problems. Not just in a report format but with some interpersonal tone. Genuine expressions of empathy are huge with consumers. Perhaps you have good values, work ethic, and service/goods but you could use a hand in better articulating these things. We recommend a content creator from a software development team. Lead generation takes some preparation.
Pay Per Click
Once your site is optimized and driving traffic, the greatest native sales tool developed comes into play: contact and quote forms. With the customer convinced by your content, they will contact you on these pages by filling out their contact information and writing a message. You can generate organic business with SEO strategies and these forms alone, cutting your customer acquisition cost by a considerable margin. Once you have a strong organic presence optimized to your audience, it’s recommended to move on to PPC campaigns and other forms of media advertising. PPC or pay-per-click campaigns are direct input output in terms of clicks to your site.
You literally pay each time a web user clicks on your site. This form of advertising is is powerful but can be risky without SEO pre-building. Getting clicks from the wrong market audience by messing up a few key words is common. Missing the nuances of the content can end up a costly mistake. For example. If a moving company went with key words like: “moving trucks”, “moving services”, “moving vans”, vs “best moving company”, “professional moving company”, they would likely end up with customers looking for self truck rentals which would be a waste of budget.