The Excalibur which awaits you requires a foundation: A proper website. A website full of SEO content, SERP feature triggers, backlinks, all on a compliant and aesthetically pleasing layout. All of the pages need to convey your brand and ability to solve your customers’ problems. Not just in a report format but with some interpersonal tone. Genuine expressions of empathy are huge with consumers. Perhaps you have good values, work ethic, and service/goods but you could use a hand in better articulating these things. We recommend a content creator from a software development team.